Inside Stuff: Mass Media Pros Reveal The Secrets Of Using Radio, TV & Newspapers For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity

I took what's inside George's excellent resource
and adapted it to a specific need I had ...

Rather than send out a bazillion PR releases to
lots of folks who might not want my news, I
concentrated just on folks in my target market.

Using George's stellar advice, I attracted 42
international business people and marketers to a
project I was doing, instead of trying to attract just
strictly reporters. Why did I do that? To also gain
access to their knowledge, reputation, (and their
customer lists.)

So I "killed two birds with one stone' by following
this path. My recommendation to you is that you
actually LEARN why George's strategies are so
powerful. Spend some time on your strategy,
and then use George's excellent and proven
techniques to differentiate yourself from all of the
crazy noise in the marketplace, and then you'll
best serve your own desires as you grow.

All the best to you -
Chip Tarver
Author, "First Contact Secrets" ... How to Meet
Anyone for Any Reason at Any Time"


Excellent for Entrepreneurs and Small Businesses!   August 21, 2003
This, like a couple other products of George McKenzie's that I have purchased, was very useful and provided me with more information that I hoped for. It saved me a lot of time and a lot of money, had I just learned from trial and error, which I would have done if I didn't come across this. I've been recommending it to friends as well as other students in the MBA program I'm currently enrolled in. (Yes, I'm in an MBA program, but this was more practical and useful than my marketing classes!)


More traffic, more sales, more profits in less time, 0 cost   August 12, 2003
Frank Garon (Breinigsville, PA United States)
1 out of 1 found this review helpful

That's George McKenzie's promise, and with this series of cassettes, he shows anyone how to use the mass media to do it.

This is the only "free publicity" program I know of that takes you inside the nation's newsrooms -- and inside the heads of the people who actually decide what gets on the air and in print.

You get a perspective of how people in the media think, and you learn the most effective ways to present your story in a way that will appeal to them -- ways that will result in thousands of dollars worth of free advertising.

His interviews are conversational and easy to listen to, but packed with dozens of tips that anyone can use. This series is definitely worth five stars if you ask me. Anything George does is going to help you, and this one is no exception!


A Very Unique Publicity Seminar - I Give It Five Stars!   August 11, 2003
1 out of 1 found this review helpful

George has covered all the bases in this awesome four hour audio seminar. His guests are all experts from different media such as radio, television, newspaper, public speaking and the Internet.

Each interview was just fascinating. Each person revealed the inside workings of their respective media. Normally, when you read a publicity book its all about how to get in the newspapers. But this seminar series went into depth about all the major media.

I got the most out of the section about news releases. For example, the tip on about how to find a local angle has helped me in writing my first news release.

I specifically used the "piggybacking" technique, which allowed me to write a dynamic and interesting release WITHOUT having to come up with any "news" of my own. That was genius! (By the way, now I watch the local news and read the local paper with a totally different mindset)

I had been spending a lot of money (thousands of dollars) using all kinds of different paid media and in 30 minutes I got the same results for FREE using the press release strategy that was revealed in the audio seminar series.

I give this product an enthusiastic five stars. You will too!

David Frey, Author,
Make Straight A's in School


Dr. Brad's Complete Review   August 8, 2003
W B Krueger DC (Cedar Rapids, IA United States)
1 out of 1 found this review helpful

I've got a majority of George's information and cassette products including Inside Stuff and once I started listening I didn't want to stop because you picked up many tips and "angles" without a lot of fluff and filler. The Public Relations campaigns shouldn't be as intimidating or expensive as some firms want you to believe. If you are a self-starter, then you should be able to take this information and capture the publicity that you need for your product or service on a more economical basis. And you can do it without looking like a beginner or making silly mistakes. Get it and use it.